frida mom.
art direction, digital and packaging design + social styling
about the work.
joining the team after the 2019 Frida Mom launch, I was brought on at Frida to help guide the evolving look and feel of the Frida Mom brand. My responsibilities included overseeing packaging line extensions, campaign photography, and social media presence.
categories covered:
Pregnancy
Postpartum
Breast Care
campaigns.
pregnancy.
for the launch of the pregnancy and pregnancy skincare lines, I oversaw and art directed the packaging design, managed the campaign photoshoot and production, and also developed the marketing launch collateral.
postpartum.
for the launch of the c-section postpartum category, I oversaw and art directed the packaging design, managed the campaign photoshoot and production, and also developed the marketing launch collateral.
breast care.
for the launch of the breast care category, I oversaw and art directed the packaging design, managed the campaign photoshoot and production, and also developed the marketing launch collateral.
specialty design.
Motherhood has no off season.
We designed and developed a campaign to support and highlight moms during the superbowl by sponsoring Kyle Kelce’s pregnancy.
We also placed a full page ad prior to super bowl sunday in the hosting city.
The campaign continued by highlighting Rihanna’s announcement of being the super bowl headliner.
